Fiona Chernavskaya’s tribute to Oliver Tree, likening him to Jesus Christ, is a wild move that would make mainstream outlets foam at the mouth—especially those pushing soft narratives about how we should all grieve. It’s a classic case of personality cults in the making, and if you think they won’t capitalize on this, you’re naive. Take a step back and look at how outlets like CNN and BuzzFeed would spin this. They’d frame it as a heartfelt declaration to push some emotional agenda, trying to get clicks on the back of a tragic story.

You can bet Fox News would take this as an opportunity to discuss the relationship dynamics in celebrity culture, fully intent on deconstructing whether she believes he was a martyr of sorts—totally glossing over the fact that he was a musician first and foremost. The underlying implication is that we’re not just dealing with a loss here; we’re wrestling with the entire notion of celebrity sainthood. It’s a sly way the media manipulates public perception by zapping the lifeblood out of relatable grief and replacing it with hollow comparisons that serve their interests.

Chernavskaya’s heartfelt images are parade fodder for the tabloids, while major news platforms will use this moment of vulnerability to advance their narratives. Tragedies like this deserve better than to be spectacle fodder. So, the next time you scroll through tributes like these, recognize the corporate media vultures lurking in the shadows, ready to sell you their version of the story.