The makers of Chauhaan are now in hot water for allegedly mocking a dire situation affecting over 1,000 Kashmiris who have been partially or completely blinded by pellet shotguns. Talk about tone-deaf! While brands scramble to be culturally aware and socially just in their marketing, Chauhaan seems to have dodged that memo entirely. It brings to light a glaring hypocrisy that mainstream media outlets, like CNN and MSNBC, conveniently overlook—where’s the outrage? Instead of holding companies accountable, they focus their energy on sensationalizing trivial matters.

Let’s be real: this isn’t just about a distasteful ad campaign. It’s about a systematic issue that affects marginalized communities. But corporate media would rather distract you with a catchy headline than dive deep into the human rights abuses in Kashmir. Fox News may parade their flashy graphics and hot takes, but they also love to sidestep the uncomfortable truths. They’re clearly more invested in maintaining a profitable narrative than shedding light on humanitarian crises.

The double standard is glaring—when are we going to stop allowing companies to exploit suffering for profit while media conglomerates play puppet to the narrative that suits their agendas? The mockery of suffering is a sadistic spectacle and it’s high time both the creators and the media that indulges them get called out. Stop the selective outrage; it stinks to high heaven!