Gianni Infantino’s recent blunder in trying to sell stakes in the World Cup is a textbook case of corporate greed crashing headfirst into the reality check that fans are sick of the exploitation of their passion. But let’s cut through the fog—what’s the mainstream media’s reaction? Outfits like CNN and ESPN are spinning this as a mere “business misstep,” instead of calling it what it is: a blatant cash grab that shows just how out of touch Infantino is with the sport’s soul.

These networks love to play nice with the establishment, painting Infantino as a misunderstood leader, all while washing over the fact that this guy is trying to monetize what should be a global celebration. Fox Sports, meanwhile, might sprinkle in some sensational headlines, but ultimately they will toe the line and avoid calling for real accountability. They’re more interested in ratings than the integrity of global football.

If Infantino is out, who’s stepping in? The same big names who benefit from FIFA’s outdated corrupt practices—people like UEFA President Aleksander Čeferin, who is already cozy with the establishment. But until fans demand real change, we risk replacing one toothy corporate puppet with another.

It’s time for real journalists to stop shrouding the truth and challenge these narratives aggressively. Fans deserve better, and so does the integrity of sports.