Kieran Dodds’ obsession with photographing people with red hair shines a bright—almost blinding—light on an overlooked aspect of individuality. But let’s be real: in a world where mainstream media is hell-bent on pushing cookie-cutter narratives, Dodds’s work is a refreshing reminder that personal stories matter. Unlike the cookie-cutter portrayals we get from CNN and NBC that serve only to fill a diversity slot without substance, Dodds reverently captures the uniqueness of his subjects. Each photo isn’t just a visual; it’s a story, but good luck finding that nuanced storytelling on those corporate platforms.

Contrast this with how Fox News might exploit such a unique angle for sensationalism. They’d twist it into a superficial debate about “ginger privilege” or something equally ridiculous, drowning the actual artistry in a sea of absurdity and eye-rolls. Who needs depth when you can chase clicks with cliché narratives?

The mainstream might insist that individual elements in art have to align with their shallow inclusivity script. But Dodds doesn’t bow to that nonsense. He embraces idiosyncrasy as a focal point rather than a footnote. His choice to document red-haired individuals isn’t just about showcasing a rarified trait; it dismantles the very essence of what media outlets like MSNBC often gloss over—authenticity in connecting with the human experience.

So while they’re busy getting swept up in their identity politics fiascos, let Dodds remind us that, at the end of the day, it’s the individual that makes the story worth telling. Perhaps he’s the antidote to the vacuums created by the mainstream. Let’s see less headline-grabbing fluff and more richly woven narratives that celebrate real people.