The Ethiopian army’s alleged attacks on Tigray forces in Shererina amid rising tensions at the Sudan-Ethiopia border is a classic case of how the mainstream media loves to sidestep the real issues. Outlets like CNN and MSNBC paint these conflicts with a brush of confusion, focusing on the violence while ignoring the historical context and the complex socio-political dynamics at play. Instead of dissecting the political failures and regional power struggles, they sensationalize the violence, almost to a point where it feels like they’re drumming up ratings rather than fostering meaningful dialogue.

Meanwhile, Fox News dips its toes into this story too, but only to fuel its own narrative of chaos in Africa while conveniently neglecting to explain what’s actually at stake for local communities. The networks rush to deliver reports on troop movements and conflict zones, yet no one is asking the hard questions about the motivations behind these attacks. What’s really behind the Ethiopian army’s actions? Is it power, retaliation, or something deeper? It seems journalists are more interested in producing clickbait headlines than digging for substantive stories that actually inform the public.

In the age of “news” as entertainment, it’s high time to call out the lack of substance and accountability in the coverage of conflicts like this. Why is no one holding these corporations accountable for their watered-down narratives that serve more as distractions rather than enlightening the audience? It’s time we demand real analysis over corporate spin.