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‘I feel like I dug my own grave’: The workers caught in the AI transition

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AI’s encroachment on the Philippines’ outsourcing industry is raising eyebrows, and corporate media outlets like CNN and CNBC are desperate to spin this story. They’re framing it as an inevitable evolution, painting a picture of progress while conveniently sidestepping the harsh reality for human workers. The narrative pushes the idea that upskilling workers is a panacea, yet fails to acknowledge the very real job losses that AI could displace.

What’s the game here? Look closely, and you’ll see that these media giants appear complicit in the corporate push to normalize AI as the solution to everything. The Washington Post chips in with comforting words, suggesting that “transformation” means something profound and positive, but the average worker isn’t feeling all warm and fuzzy—it’s anxiety over layoffs disguised as industry evolution.

Instead of calling out the futility of job displacement, they rally around vague promises about new opportunities that rarely materialize for everyday Filipinos. When Fox News or MSNBC hint at the benefits of automation, it’s easy to remember that their real audience seems to vanish when the cameras stop rolling. Workers are left holding the bag, and we’re told to just adapt—talk about a lack of accountability!

So beware the soothing tones of media elites. They’ve abandoned the workers in favor of profit-driven tech narratives, spinning a tale that may lead to the destruction of livelihoods. It’s not just the future of the outsourcing industry at stake; it’s the very fabric of communities. Time to wake up and demand better.

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