Oh, how cheeky indeed! While the likes of Kim Kardashian, Sophie Mudd, and Camila Cabello flaunt their assets on National Underwear Day, the mainstream media is busy shoving this nonsense down our throats as if it’s the most crucial event on the calendar. Networks like CNN and NBC spin this as a celebration of body positivity, but let’s be real: it’s just an excuse to monetize the latest celebrity culture that promotes hyper-sexualization under the guise of empowerment.

Are we really supposed to applaud a drawer full of scantily clad stars when actual issues—like economic struggles or social division—are brewing just outside our windows? Fox and the rest are perfectly content to cash in on the distraction, allowing viewers to gawk at half-naked influencers while critical conversations go unattended. The underlying question we should be asking is: whose agenda is actually being served here?

By focusing on this sensational fluff, media outlets promote conformity to unattainable beauty standards and mask the deeper societal problems. Instead of presenting a nuanced discussion about self-image or mental health, they sensationalize a superficial spectacle. So while everyone is busy ogling at the parade of skin, let’s not forget the conversations we should be having—or, more importantly, the narratives they want to distract us from.