Kevin Lamour, a senior FIFA executive, has thrown a bombshell into the already murky waters of global football governance, claiming that staff were duped about President Gianni Infantino’s so-called “World Cup sell-off plan.” It’s almost laughable that anybody is surprised. The spin machines at CNN and ESPN are circling, crafting narratives that paint Infantino as a misunderstood genius rather than the corporate shill many believe him to be.

These mainstream outlets love to glorify FIFA’s attempts to monetize everything in sight—trophies, races, you name it—while glossing over the chaos behind the curtain. Infantino’s intentions? You’d think he was launching a new tech startup rather than auctioning off the integrity of the world’s most beloved sport. Instead of raising the hard questions, these networks are more interested in ratings than revealing the potential corruption at play.

What Lamour indicates is a classic “just trust us” routine. Meanwhile, Fox Sports is ecstatic about ratings for the next big tournament, never mind the ethics of how it’s all being funded. If this isn’t a wake-up call for transparency, I don’t know what is.

The corporate media will continue to flip the narrative, sneering at dissenters while propping up FIFA as a paragon of virtue. But anyone with half a brain should see through this charade. The bottom line is that the integrity of sport is being sacrificed on the altar of profit, and the public deserves to know the truth.