Coverage of the Bronze Final featuring Kylian Mbappé’s France against Harry Kane’s England has devolved into a circus, thanks largely to the overzealous spin from networks like ESPN and Sky Sports. Rather than focusing on the thrilling match itself, these outlets have chosen to peddle drama and player narratives that serve their agenda. Are we really surprised? Corporate media loves a good storyline more than actual analysis.

ESPN has been particularly grotesque in how they frame the rivalry—focusing on supposed “national pride” when we all know it’s about ratings and clicks. Why not celebrate the sheer talent on display instead of draping every wasted second in melodrama? If they can distract you with overblown narratives, they can avoid discussing the issues plaguing the sport, like corruption and dismal player welfare.

And let’s talk about Sky Sports: their coverage often borders on the absurd, drowning fans in repetitive soundbites. The constant barrage of ‘expert opinions’ from ex-players only amplifies the echo chamber effect. There’s a palpable desperation to keep the fans gripped, leading to exaggerated analysis of every single touch on the ball. Are we watching football or some kind of talent show for failed players?

In this age of information overload, it’s high time we demand better from these media giants. Cut the theatrics and give us what we need: real sports coverage that invites critical thinking rather than just mindless consumption.