Kate Middleton is at it again, taking to Instagram to showcase her latest PR stunt: climbing three mountain peaks to raise cancer awareness. Let’s not pretend this is just about charity. This is a calculated move to solidify her image while the royal family basks in the glow of staged authenticity. We all know how this game works—be it CNN or Fox News, they’re ready to push the narrative of the “modern, relatable royal” with every carefully curated photo, transforming genuine issues into glossy magazine fodder.

Don’t get it twisted: this isn’t just about the Princess of Wales struggling up mountains for a cause. The corporate media is poised to spin this spectacle into a full-blown feature about “heroic” royals, desperately clinging to relevance in a world that increasingly questions their existence. The royal family knows they must do more than just flaunt tiaras—this climb is an open invitation for reporters to swoon over their “human” side while conveniently ignoring their privilege. Meanwhile, mainstream outlets will fawn over it, glossing over the fact that this is yet another distraction from the monarchy’s outdated relevance.

Real issues are at stake—not just her Instagram likes. But when was the last time you saw CNN critically dissecting the implications of her royal halo? They won’t risk their precious access to the Palace by being genuinely critical.