Kim Kardashian’s latest venture into the energy drink market is a prime example of celebrity culture colliding with corporate marketing. By cracking a joke about her failure to pass the bar exam, she’s not just selling a product; she’s crafting a persona. The media is eating it up, spinning this as a clever pivot. But let’s be real—could any of this hype fly if she weren’t a Kardashian? CNN and NBC would have us believe she’s a savvy businesswoman, yet they conveniently gloss over the privilege that catapults her brand high above your average entrepreneur.

Instead of scrutinizing the problematic aspects of celebrity influence on corporate consumerism, these outlets frame it as comedic genius. What they’re really doing is pushing the narrative that failure is just a stepping stone for the elite. Imagine if this were any other person struggling to pass the bar—would the media be so forgiving? Absolutely not. They’d revel in shaming them for not achieving traditional success.

Beyond promoting an energy drink, this move shores up Kardashian’s brand in a way that allows her to sidestep accountability—a talent she’s mastered. Fox News might spin this as empowerment, but we should be questioning exactly who gets to redefine success and when. This isn’t just about a can of energy drink; it’s about reinforcing a narrative that elevates the privileged while belittling the hard work of everyday Americans.