Let’s not sugarcoat this: the tragic killing of popular Mexican influencer Cesar Gastelum during a livestream is another grim reminder of the chaos plaguing our world. But what’s even more concerning is how the media handles it. Rather than focusing on the deeper implications—like the rampant violence that influencers might inadvertently promote—corporate outlets like CNN and NBC slap on their flashy headlines without a second thought. They’re more interested in drawing clicks than fostering real conversations about safety in the digital space.

While the Security Cabinet of the Government of Mexico claims they’ll coordinate with local authorities, you have to ask: who’s really in charge here? The idea that government officials will swoop in to save the day sounds great in theory, but anyone paying attention knows better. The establishment loves to tighten the narrative around tragedies like these, peddling the notion that they can solve the problem with a few meetings and press releases. Spoiler alert: they can’t.

Let’s face it; the mainstream media are just as complicit in sensationalizing violence for ratings. Fox News claimed it as a “viral tragedy,” but they ignore the reality behind influencer culture that may romanticize violence and danger. Instead of addressing how this glorification contributes to incidents like Gastelum’s fatal shooting, they choose the path of least resistance—report, sensationalize, and move on. Forget real accountability; let’s just keep the ratings high.

This incident isn’t just another headline; it’s a wake-up call. Will we keep allowing ourselves to be lulled by the same tired narratives, or will we demand deeper introspection into the very society we’re living in? It’s time for everyone, influencers and audiences alike, to take a hard look in the mirror.