Sydney Sweeney and Scooter Braun’s tandem bungee jump in New Zealand is a cliché of celebrity escapism, and corporate media, like CNN and People Magazine, are feasting on this “relationship milestone” for all the clicks they can muster. Who cares how high they jumped? Is this really what we need to be focusing on while the world is on fire with real issues? But of course, outlets like TMZ are more than happy to distract us with lavish escapades while ignoring the decline in civic values.

Now let’s break down the spin. CNN will likely dress this up as an inspiring love story—look how adventurous they are!—when in reality, it reeks of privilege. People Magazine will swoon over their “adventurous spirits,” but where’s the coverage of the real-world consequences of extravagant lifestyles? Are you really living on the edge, or just showcasing your wealth and penchant for extreme activities? The gaslighting is palpable.

Moreover, let’s not overlook the manipulation at play. By celebrating Sweeney’s and Braun’s jaunt, these outlets conveniently divert attention from the more pressing scandals surrounding Braun, such as allegations and controversies that have come to light. Are they heroes or just reckless narcissists? Coverage like this typically sanitizes the true nature of celebrity culture, which remains riddled with moral ambiguity and questionable ethics.

In a world craving substance, we get soap opera dramatics served with a side of privilege. It’s time we hold the media accountable for what they choose to elevate and discuss—let’s skip the bungee jumps and take a leap into serious conversations instead.