Jaismine Lamboria’s ambition to clinch Commonwealth gold in the Glasgow Games should be celebrated, but let’s be real: how many mainstream outlets like CNN or ESPN will actually give her the in-depth coverage she deserves? Instead, we’re inundated with fluff pieces celebrating the latest social justice warrior or athlete virtue-signaling on Twitter. It’s 2023, and the uninspired narratives peddled by corporate media are as predictable as they are boring.

Look at how they drool over American athletes while barely scraping the surface of other competitors. Lamboria, a rising star, threatens to expose this bias. She embodies the grit and determination that should be lauded, yet watch as NBC focuses instead on feel-good stories that cater to the “woke” audience. This tactic is transparent: it distracts from actual athletic prowess and simplifies complex narratives into digestible sound bites. When was the last time you heard a real, unfiltered story of an athlete who isn’t palatable for the corporate sponsors?

It’s about time we demand honest, fierce sports coverage rather than the drivel that panders to the lowest common denominator. Jaismine has a chance to make history, and the last thing we need is a media establishment that ignores her tenacity in favor of trending hashtags. Let’s support athletes like her by holding corporate media accountable for their lazy reporting.