Universal’s announcement of an “Ozzy Osbourne: Prince of Darkness” haunted house for Halloween Horror Nights is just another corporate gimmick dressed up as a tribute. Can we really call this homage when it’s nothing but a cash grab wrapped in nostalgia? The media loves to laude these moves with puff pieces, casting it as a heartfelt recognition of the legend who, ironically, might get a good chuckle out of being celebrated in a theme park—if he were still around to see it.

Left-leaning outlets like CNN will frame this as a touching farewell to a rock icon, neglecting to highlight the companies profiting off Osbourne’s legacy. Meanwhile, Fox News will likely pander to their audience, framing it as a quintessentially American tribute to “the Prince of Darkness.” Their headlines will thrive on the shock value while glossing over the commercial exploitation of an artist’s death. The noise surrounding Osbourne’s Halloween house masks the fact that this isn’t genuine remembrance but rather a slick marketing strategy masked as fandom.

What’s next? A Marilyn Manson rollercoaster? We’ve seen the media spin this narrative as if it’s some revelations of honor, but underneath, it’s just corporate America chewing up cultural icons and spitting them out for profit. Are we really celebrating artistry, or just cashing in on the tragic commodity of celebrity? Let’s get real, folks; this isn’t tribute, it’s just trick-or-treating for dollars.